|
|
|
 |
In 2012, “Cuilong” series products of high efficiency heat transfer were identified as “Jiangsu Famous Trademark”. Since 2013, the company continues to declare “China Well-known Trademark” and “Jiangsu Famous Brand”.
The company focuses on brand building, adhere to promote the intensive development strategy and develop new products through technology innovation. In the context of winning the advantage of market by leading technology, it is necessary to highlight the advantage of the brand, increase the highly recognition and trust of brand by customers. Enthusiasm and attention to the brand reflect the cultural values of brand and win the customer loyalty.
Cuilong implements brand construction, intensifies staff through guiding mission, and put the enterprise culture brand construction into annual training education plan. It establishes vocational training center, learning garden, publicity column, publicity window, and electronic screen etc. promotes the enterprise culture, extracts the enterprise spirit, and make employees properly set up the sense of responsibility and mission, such as “build high efficient team”, “create innovative national high-tech enterprise”, and “create the lean products and win-win with customers”.
Cuilong is committed to brand building and enhancing the quality consciousness, regulating the behavior of employees and controling the quality at all levels of management behavior. This makes the brand building form a kind of spirit, power, motivation, influence, warmth, and image values, which boost brand construction.
Cuilong promotes the brand building; its personnel carry out the position standard operation skills assessment and technological innovation. The company develops frontline employee position appraisal standard of skill levels and forms on-site assessment team for skill level examination, increases subsidies of skill level, implements the annual review verification system, and forms incentive mechanism of integration of learning and doing. It improves the staff overall quality, improves the quality of brand building, and increases economic benefit. |
|
|
 |
|
